Armstrong Collective
One design system. Three brands.
Armstrong Collective is the shared foundation — tokens, type, and components — that Rocky Mountaineer and Canyon Spirit each wear differently, so every guest touchpoint feels authentically on-brand without duplicating effort.
Explore the design system →Rocky Mountaineer
Dark Blue, Gold, and Chronicle Display.
The heritage brand — condensed headlines, a gold accent, and a slogan that’s stuck for a reason.
Explore Rocky Mountaineer →Canyon Spirit
Rustic Orange, Sand, and Ivar Display.
The desert-forward sibling — warm terracotta tones and a condensed serif built for sun-soaked headlines.
Explore Canyon Spirit →